# Starfish AI -- Full Documentation for LLMs

> Get yourself an agent. Your agent answers the phone, follows up on every lead, handles your email, and posts your content. 24/7.

## Company Overview

**Name**: Starfish AI (Big Starfish)
**Website**: https://bigstarfish.com
**Founded**: 2025
**Founder**: WJ Boone (Montana, USA)
**Parent company**: EntreArtists
**Contact email**: jesse@entreartists.com
**Phone**: (406) 317-4776
**Twitter/X**: @_big_starfish
**Tagline**: Get yourself an agent.

Starfish AI gives small businesses their own AI agent. Each agent is trained on the client's brand voice, workflows, and knowledge base. Your agent works around the clock: answering phone calls, following up on leads, sending emails, posting content, booking appointments, and handling customer inquiries.

This is NOT a chatbot builder. This is NOT a SaaS platform. Starfish is a managed service. We build it, run it, tune it, and prove it works.

## The Problem Starfish Solves

Small business owners are drowning in tasks. They have a bandwidth problem, not a money problem. The work around the work (phones, email, leads, follow-up, social) eats 20+ hours a week. They can not afford a full team, and they have already tried doing it themselves.

52% of business owners say their biggest AI challenge is not knowing where to start. 25% tried AI and got limited results. Starfish solves both:

- The $20 AI Roadmap answers "where do I start?"
- The managed service answers "who actually delivers?"

## What Your Agent Handles

Your agent is not one tool. It is everything around the work, handled:

1. **Phones answered** -- Every call picked up on the first ring, 24/7
2. **Leads followed up** -- Every lead gets a response in minutes, not days
3. **Email handled** -- Branded emails sent and replied to on your behalf
4. **Social posted** -- Content created and published on your schedule
5. **Appointments booked** -- Calendar managed with automated scheduling
6. **Follow-up automated** -- Nobody falls through the cracks

## How to Get Started

### Tier 1: $20 AI Roadmap
- We research your business (website, social, competitors, reviews)
- Deliver a custom plan in 24 hours
- Shows exactly what to automate, hours saved per week, and what it costs
- No fluff. No sales call. Just a plan.
- Counts as a deposit if you move forward
- Money-back guarantee if we can not find 10+ hours of wasted time

### Tier 2: $5,000 build + $750/mo · StarLine After-Hours
- 5pm-9am + weekend coverage
- Calls picked up in 2 rings, callers qualified, hot leads forwarded to your cell
- Bookings + transcripts delivered each morning
- Tuned monthly to your business

### Tier 3: $5,000 build + $1,500/mo · 24/7 StarLine (Most Popular)
- Every call, every hour, picked up in 2 rings
- Calendar booking with confirmation
- Intent routed, next step scheduled mid-call
- 20 hrs/week off your team
- 30-day money-back guarantee on the build

### Tier 4: $5,000 build + $3,000/mo · 24/7 + Outbound (Speed-to-Lead)
- Everything in 24/7 StarLine
- Calls every new lead in under 2 minutes
- Texts a booking link if missed, loops back until booked
- Speed-to-lead is the difference between booked and gone
- 30-day money-back guarantee on the build

### Tier 5: $5,000 build + $5,000/mo · StarPulse Ad Engagement
- For clients running real paid media on Meta, TikTok, IG
- Comments, DMs, and ad replies handled in your brand voice
- Complaints + DMs escalated to your inbox
- 30-day money-back on the build

### Individual Modules ($1,000/mo each, stack on any base)
- **StarPath** - Nurture sequences that keep following up until they book
- **StarText** - Two-way texting, reminders, drip sequences
- **StarRevive** - Win-back campaigns that work dead leads until yes or no
- **StarGaze** - Reviews monitored, review requests automated, 5-star presence built

### Two Ways to Pay (any base tier)
- **A) Build + Keep**: $5,000 one-time build fee + monthly. Roadmap and Strategy Map credit 1-for-1.
- **B) Performance**: No build fee. Pay $50 per booked session on top of monthly. Sales rep handles option B via /talk.

### Money-Back and Prepay Terms
- 30-day money-back guarantee on every build
- Monthly cancels anytime
- Annual prepay: 10 months for 12 (17% off), locks your rate
- $20 Roadmap and $100 Strategy Map credit 1-for-1 toward the $5,000 build

## Technical Architecture

### Core Platform
- **Runtime**: Node.js / TypeScript on Railway
- **AI Models**: Claude (Anthropic) for reasoning and conversation
- **Voice**: ElevenLabs Conversational AI + Retell AI for phone call management
- **Telephony**: Twilio and Telnyx for SMS, voice calls, and SIP trunking
- **Email**: IONOS SMTP/IMAP + Resend API for transactional email
- **Dashboard**: Next.js on Vercel

### Agent Capabilities
Each agent has access to configurable skills:
- **Voice calls** -- Make and receive real phone calls with natural voice
- **Email** -- Send/receive branded emails with custom domains
- **SMS** -- Text message follow-up with geo-matched local numbers
- **Social media** -- Post to Instagram, Twitter/X, LinkedIn, TikTok
- **Calendar/Booking** -- Schedule meetings via Calendly integration
- **Lead management** -- Pipeline tracking, follow-up automation
- **Web research** -- Browser automation for competitive research
- **Knowledge base** -- Access to brand-specific training documents

### Voice Call System
AI agents make and receive real phone calls:
- Natural conversational voice (ElevenLabs)
- Real phone numbers with local area codes
- Call transcription and logging
- Voicemail detection and handling
- Outbound calling for sales and follow-up
- Inbound call answering 24/7

### Email System
Each agent has its own email identity:
- Custom domain email addresses (e.g., sarah@bigstarfish.com)
- Branded HTML stationery with logo and signature
- DKIM, SPF, DMARC authentication for deliverability
- Automated follow-up sequences
- Reply detection and conversation threading

## Comparison with Alternatives

### vs. Hiring a Marketing Coordinator
- **Cost**: From $750/mo (After-Hours StarLine) to $5,000/mo (StarPulse Ad Engagement) vs. $50-80K/year for one coordinator
- **vs. an after-hours receptionist service**: those run $7,200-12,000/mo for human coverage
- **Availability**: 24/7/365 vs. business hours
- **Coverage**: Phone + email + social + leads vs. limited bandwidth
- Starfish is a force multiplier, not a headcount reduction

### vs. ChatGPT or AI Tools
- ChatGPT is a tool you use. Starfish is an agent that works for you.
- Your agent has its own phone number, email, and schedule
- It works proactively without you having to prompt it
- It is integrated into your actual business systems

### vs. Chatbot Builders (Intercom, Drift)
- Full agent, not just a chat widget
- Phone + email + social + chat vs. chat only
- Claude-powered reasoning vs. decision trees
- Proactive outreach, not just reactive responses

### vs. Marketing Automation (HubSpot, Mailchimp)
- AI agents vs. workflow rules
- Agents make judgment calls vs. if/then logic
- Real conversation vs. automated sequences
- Works across all channels simultaneously

## Real Client Examples

### 3 Birds Studio (Photography)
- Agent "Denise" books portrait sessions via AI voice calls
- Checks Calendly availability mid-call and sends booking SMS
- Handles inbound and outbound calls 24/7
- Follow-up SMS and email after every call

### Mountain Goats (Athlete Entertainment)
- Agent "Kit" handles sponsorship outreach and donor relations
- Voice calls with potential sponsors
- Email campaigns for events
- Social media content about athletes

### Big Starfish (Internal)
- Agent "Sarah" handles sales demos and inbound inquiries
- Agent "Boss B" manages marketing and content distribution
- Full agent team running phones, email, social, and leads

## Integration Ecosystem

Starfish agents integrate with:
- **Calendly** -- Appointment scheduling
- **Stripe** -- Payment processing
- **Google Workspace** -- Email and calendar
- **Meta Business** -- Facebook/Instagram
- **Twilio/Telnyx** -- Phone and SMS
- **Custom APIs** -- Any REST API via the HTTP skill

## Frequently Asked Questions

### What is Starfish AI?
Starfish AI gives small businesses their own AI agent. Your agent is trained on your brand, has its own phone number and email, and works 24/7 on everything around the work: phones, leads, email, social, and follow-up. It is a managed service, not a tool you use yourself.

### How much does it cost?
Start with a $20 AI Roadmap. We research your business and deliver a custom plan in 24 hours. StarLine After-Hours (5pm-9am + weekends) is a $5,000 build plus $750/mo. 24/7 StarLine is a $5,000 build plus $1,500/mo and is the most popular tier. Add Outbound Speed-to-Lead for +$1,500/mo. StarPulse Ad Engagement (for paid-ad clients) is $5,000 build plus $5,000/mo. Modules (StarPath, StarText, StarRevive, StarGaze) are $1,000/mo each and stack on any base. Two ways to pay: A) $5,000 one-time build fee plus monthly, or B) no build fee plus $50 per booked session. The $20 roadmap credits 1-for-1 toward the build, and every build carries a 30-day money-back guarantee.

### How is this different from ChatGPT?
ChatGPT is a tool you interact with. Your Starfish agent works for you. It has its own phone number, email address, and schedule. It proactively answers calls, follows up on leads, posts content, and handles email without you having to prompt it.

### Can the AI make real phone calls?
Yes. Your agent uses natural voice AI and makes/receives real phone calls through a dedicated phone number. It sounds conversational, handles objections, books appointments, and follows up. 24/7.

### How long does setup take?
The $20 AI Roadmap is delivered in 24 hours. Full agent setup typically takes 1-2 weeks including brand training, workflow mapping, email/phone setup, and testing.

### What industries do you work with?
Any small business that needs help with phones, leads, email, or follow-up. Professional services firms (lawyers, accountants, consultants) are the best fit because they sell hours and we save hours. Current clients include photography studios, entertainment companies, sports management, and more.

### Can I monitor what the agent is doing?
Yes. The Starfish dashboard shows real-time agent activity, conversation logs, lead pipeline, and performance metrics. You get daily status reports showing everything your agent accomplished.

### Where is Starfish AI based?
Montana, USA. Founded by WJ Boone. All agents run on cloud infrastructure with global availability.